Music Video Treatment

Our music video will consist of video footage of a performance, which will be key to the concept. This performance will be of people we know who will act and mime the instruments and singing because the track we are using isn’t of a band that are easy to get hold of to appear in our video. We will film the performance in a completely plain, empty room. This will give us the ability to dress the room as we wish. I believe that if the room is almost empty it will draw all the focus and attention to the band itself, however we would like to add decorations including fairy lights to create the effect of a real live performance. As part of our video we are also going to include a female dancer who will be performing modern and ballet dance moves. Throughout the video we will continuously cut to a shot of just the dancer. We will also contain footage of aspects that represent the ideology of summer, music and young teenagers, which is what our concept is based around. For example, teenagers on the beach, festivals, popular locations and just people having fun in general. We also had ideas such as fires or candlelight to emphasise a sense of life and happiness within our video. We are not aiming to create any particular storyline, but instead just an outline of summer and the lives of youths. We would like to connote a spontaneious effect to keep up the pace and be part of our overall concept.

The sort of locations that I picture our video taking place in, are places such as festivals, beaches, gigs. We are planning to film when we go to the Latitude festival, and on holiday as it will match the theme and idea of our whole concept. I would like to include a few close-up camera shots of random objects or landscapes and use them as a sort of transition between settings or scenes. During filming our performance, I would like to also use close-ups of the instruments and the performers faces. I think this will make it seem realistic and believable. I think tilted camera angles would also be quite effective during the performance scenes, to create a sense of play. We would like to have a fairly quick editing style between each shots and add affects such as sepia or old-style to create a vintage, summery feeling. We are inspired to use such affects by Foster The People's video 'Pumped Up Kicks' and many others such as 'She Moves In Her Own Way' by the Kooks - which uses lots of different shots and scenery like we plan to use. The people we choose to appear in our video will be dressed casually as typical teenagers. For example, t-shirts, skinny jeans, hoodies. I can picture our video being full of colour, so I think this will be something we would like to portray as a representation of teenagers. Lots of different colours in our shots will create a sense of wildness and emotions, which occur in the everyday life of teenagers. 

Our target audience will be people between the age of16-22, and we will appeal to this target by relating aspects of our video to real life situations and using actors of the same age to appear in the footage, in order for our audience to relate to it and be drawn into the video. This will also make the film seem more believable and the audience can perhaps put themselves into the actor’s shoes and be inspired by the concepts of our video.