Shot list

Performance Shoot

- Medium shot of the band walking up the stairs
- Extreme close up of faces
- Long/group shot of the whole band playing
- Extreme close up of instruments
- Pan of band
- Tracking shot of main singer walking
- Pan from guitar to face
- Low angle of balcony
- Low angle of band walking up stairs
- High angle shot of the band walking down the stairs
- Low medium shot of drummer's foot on the base drum
- Close up of hands on instruments (drums and guitars)
- High-ish angle shot of drummer
- Tracking shot of feet walking across the floor
- Low angle shot of band standing on balcony
- Wide shot of band member walking infront of the house
- Behind tracking shot of band carrying equipment walking towards the house
- Wide shot of the band setting up the drums
- Still medium shot of singer and bass player sitting on floor by the window
- Medium shot of band members sitting on the window sill by the drums
- High angle close up shot of singer 
- Low-ish extreme close up of hand on guitar
- Eye level shot of singer, singing against blank wall
- High angle shot of the band sitting on the stairs talking
- Low angle shot of singer

Dance Shoot

- Close up of dancer's face sitting down
- Tracking shot of dancer's feet across the stage
- High angle shot of dancer's feet standing in a ballet position
- High angle of her doing up her ballet shoes
- Extreme close up of ballet shoe as she ties it up
- Panning shot of dancer leaping
- Pan down of dancer as she goes to the floor
- Pan left of dancer on floor
- Close up of ballet shoes on the stage
- Medium on the floor shot of dancer sitting against the red curtain
- 360 degree pan of dancer spinning around the camera
- Close up of face turning to a medium shot as she dances away from the camera
- Tracking shot of dancer walking towards the camera, as the camera moves backwards
- On the floor shot of dancers feet jumping

Foster The People - Pumped Up Kicks

The genre of this music video is indie/rock, which comes under the same genre as the music video I am producing.  The shots in the video determine the type of genre, by showing footage of the band performing and including the instruments such as, guitars, drum and keyboards. The mise-en-scene in this video also includes costumes of the band itself and other people in the video. They are all dressed in a similar indie style which also represents the genre of the music and helps to target the audience and appeal to them by identification. The costuming includes clothing such as skinny jeans, t-shirts/polo shirts, which not only represents the genre but also creates a trend for people who enjoy the whole indie genre. And the video itself suggests the genre as a lifestyle, because it is in fact a way of living for the actual band. The lighting and flashing lights during the performance shots is non-ambient and fairly colourful which creates a sense of excitement and adds to the theme of rock.

This music video doesn’t particularly have a storyline; it just briefly outlines the story of the band’s tour by including footage of their selves, fans and crowds. This uses the idea of the tour to construct a narrative. Therefore, this doesn’t relate to the Todorovian theory, as there is no established difference between parts of the video, meaning the structure is not split into the equilibrium, the disequilibrium and the new equilibrium.

Part of Goodwin’s music video theory relates to Foster the people’s video. The aspect where it states that there is a relationship between the lyrics and the visuals is present in this video. In the screen shot on the left, the lyrics are: “All the other kids with the pumped up kicks you'd better run, better run, outrun my gun”. The band member who is on the far left in the shot, is creating running movements with his legs, therefore the lyrics are emphasized by the visuals. Also the word “kids” suggests the act of play and this also is portrayed throughout the video, by the shots of the band members laughing and shots of people diving into water.

The close up shots of the instruments and extreme close ups of the band’s faces help the audience to interact with the band and put themselves into their position. Also their facial expressions show emotion and excitement, which represents how passionate they are for the music they create. It helps to keep the audience engaged with the music and the video if the people on the screen are enjoying themselves. At times the camera also is quite shaky as if it is being handheld. This affect makes the video look like it has been made as an independent music video. In some ways this portrays a sense of realism because it seems more natural. Also if the footage has a homemade affect it feels more personal and helps us to connect with the band and their music.

In the video they use this shot of the band standing on a rooftop during a sunset. This creates a silhouette effect and strongly outlines the shape of their bodies. This shot could be an intertexual reference to You Me At Six’s music video ‘Jealous Minds Think Alike’ as it is very similar as it includes the pylons in the background and the trees and buildings. Both videos are also quite similar in the way they both include quick cuts between the performance shots. This helps to keep up the pace of the video and to interact with the music.

The music video is aimed at teenagers or young adults, maybe between the ages of 16-28. This age group is similar to the age of the band, which helps the audience to relate to the video and the music, as the visuals in the footage may relate to their everyday life. This also makes it easier for them to connect to the lyrics because they are able to put themselves into the band’s shoes, or even other people who appear in the video. Many young people who have similar aspirations of making music, going on your and also who enjoy indie/rock music will have expectations to see the people in the video dressed as they are, as it relates the style and theme of the genre. Also another typical music video convention would be to have a performance, which this video does include, whilst relating some of the visuals with the music and lyrics. Therefore, I think Foster the People’s video ‘Pumped up Kicks’ will live up to the target audience’s standards and expectations.

Location Shots

How are music festivals changing? What does this reveal about the music industry, identity and target audiences?

Music festivals are changing in the sense that attracting a wider range of audiences and the amount of festivals is increasing. They also offer a diversification by creating new things such as poetry, literature and different size stages.  This is affecting the music industry because the artists are making more money by performing at festivals and they are losing sales due to the proliferation of illegally downloading music. Therefore, music festivals are having to pay more for artists. Recently, music festivals are becoming more mainstream because music is becoming second nature, and the experience and lifestyle is becoming the main feature. But still, certain audience attend different types of festivals to reaffirm their lifestyle choices and identities. People use music festivals to express their own identity and this is a reason for why some of them keep their wristbands on for weeks.  Music festivals are also changing in the sense that they are improving market segmentation, by each different festival appealing to a certain genre which helps them to appeal to a niche audience.

Moodboard

Moodboard

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What are the connotations and ideologies, meanings and target audience of Latitude festival?

On the homepage of the Latitude festival, the three main colours are green, blue and yellow. These colours create a fresh feeling and represent the colours of the environment, which shows that the festival is a nature-loving festival. The page includes a border of drawn plants, which creates a very arty and creative effect and relates back to the hippy era of 1960s. This style has become a modern theme, as festivals have bought it back by creating a sense of peace and innocence. The creativity on the homepage reflects the art, literature, poetry etc. of what the festival includes other than music.

It also represents a fairground; the writing in a wavy font relates to a rollercoaster and the pictures of stripy colourful tents lower down the page could also be a connotations of a fairground or circus. In addition the word "Latitude" is presented in a font with flicks and squiggles which is an ideology of a fairytale. The flowers and butterflies also add to this fairytale theme.

The target audience of this festival is aimed at families with young children aswell as music lovers. They offer entertainment for children, and bright, cartoon, fairytale effect of the homepage could represent the "fun" side of the festival that the younger children will appreciate. The statement saying "it's more than just a music festival" suggests that there are all types of fun activities for all ages. I think the festival is mostly aimed at young adults between the age of 16-28. This is because the logos of Facebook, Twitter and other social networking sites are shown at the top right of the page and the majority of people who use these websites are young adults. The main group of young adults in which the festival is aimed at is "indie scenesters". The type of people who general listen to the indie/rock genre of music. I think it is aimed at the creative teenagers and those who dress in skinny jeans and lots of jewellary. The homepage gives out the impression that it is a big festival, but perhaps a little less mainstream than others such as Reading, or Glastonbury. Therefore, it would appeal to a fewer mainstreamers and a more altnernative audience.

Music Video Treatment

Our music video will consist of video footage of a performance, which will be key to the concept. This performance will be of people we know who will act and mime the instruments and singing because the track we are using isn’t of a band that are easy to get hold of to appear in our video. We will film the performance in a completely plain, empty room. This will give us the ability to dress the room as we wish. I believe that if the room is almost empty it will draw all the focus and attention to the band itself, however we would like to add decorations including fairy lights to create the effect of a real live performance. As part of our video we are also going to include a female dancer who will be performing modern and ballet dance moves. Throughout the video we will continuously cut to a shot of just the dancer. We will also contain footage of aspects that represent the ideology of summer, music and young teenagers, which is what our concept is based around. For example, teenagers on the beach, festivals, popular locations and just people having fun in general. We also had ideas such as fires or candlelight to emphasise a sense of life and happiness within our video. We are not aiming to create any particular storyline, but instead just an outline of summer and the lives of youths. We would like to connote a spontaneious effect to keep up the pace and be part of our overall concept.

The sort of locations that I picture our video taking place in, are places such as festivals, beaches, gigs. We are planning to film when we go to the Latitude festival, and on holiday as it will match the theme and idea of our whole concept. I would like to include a few close-up camera shots of random objects or landscapes and use them as a sort of transition between settings or scenes. During filming our performance, I would like to also use close-ups of the instruments and the performers faces. I think this will make it seem realistic and believable. I think tilted camera angles would also be quite effective during the performance scenes, to create a sense of play. We would like to have a fairly quick editing style between each shots and add affects such as sepia or old-style to create a vintage, summery feeling. We are inspired to use such affects by Foster The People's video 'Pumped Up Kicks' and many others such as 'She Moves In Her Own Way' by the Kooks - which uses lots of different shots and scenery like we plan to use. The people we choose to appear in our video will be dressed casually as typical teenagers. For example, t-shirts, skinny jeans, hoodies. I can picture our video being full of colour, so I think this will be something we would like to portray as a representation of teenagers. Lots of different colours in our shots will create a sense of wildness and emotions, which occur in the everyday life of teenagers. 

Our target audience will be people between the age of16-22, and we will appeal to this target by relating aspects of our video to real life situations and using actors of the same age to appear in the footage, in order for our audience to relate to it and be drawn into the video. This will also make the film seem more believable and the audience can perhaps put themselves into the actor’s shoes and be inspired by the concepts of our video.