Here is an example of one questionnaire that we got back:
What does indie genre mean to you?
We began with this question because we wanted to first understand what they knew about the indie genre, to show how interested they were in the music and the lifestyle. This would also give us an idea of how much they would enjoy the music of the band Tell it to the Marines.
Do you think the video represents the indie genre?
We wanted to get other people’s opinion on how much they felt our video related to the indie genre, without knowing all the features of a music video that are needed to make it look like a “real product”. This question will also help us to know how successful we were while trying to make sure that we represented the indie/rock genre while attempted to appeal to the indie audience.
Which is the best indie icon?
By this, we meant which aspect of the video best represented the indie genre, and we chose to ask this because we wanted to find out what things most represent the indie genre. For example, the costumes, the settings, the instruments etc.
What was your favourite shot during the music video?
We were interested to know which part of our filming was most successful so we asked which shot everyone preferred. If there was a specific shot which many people liked most, then that would give us a good idea of what was the most successful part of our music video.
The next questions have answers on a scale. Mostly giving answers on a scale of 1 – 5 (5 being the highest) or ‘Yes’ and ‘No’, so that people can rate certain aspects of our video giving their own opinion.
Did you enjoy the music video?
We felt it was necessary to ask people to what extent they enjoyed our music video because it would gives us an opportunity to compare and evaluate the answers that different types of people give. For example, we would expect those from a younger audience and who are into the same type of music to give higher scores than the people that wouldn’t normally listen to indie music. Our results showed that the people who answered ‘Yes’ for the nest question, (saying that they listen to indie music) were the people who scored higher for this question, and this shows that we were able to appeal to ‘indie kids’ with our music video. When calculating the average result for this question it came out as ‘4’ which was a very encouraging result.
Is this the kind of music you usually listen to?
For this question, the answers were either ‘Yes’, ‘No’ or ‘Sometimes’. This is similar to the above question; we were expecting the people who gave high answers to this question to also give high answers to the one before. As a result, this is what happened, because overall, most of the answers were ‘yes’ for the people who gave high scores in the question above. And for the people that said ‘No’ or ‘Sometimes’ on average, gave lower marks.
How would you rate the camera skills?
We began with this question because we wanted to first understand what they knew about the indie genre, to show how interested they were in the music and the lifestyle. This would also give us an idea of how much they would enjoy the music of the band Tell it to the Marines.
Do you think the video represents the indie genre?
We wanted to get other people’s opinion on how much they felt our video related to the indie genre, without knowing all the features of a music video that are needed to make it look like a “real product”. This question will also help us to know how successful we were while trying to make sure that we represented the indie/rock genre while attempted to appeal to the indie audience.
Which is the best indie icon?
By this, we meant which aspect of the video best represented the indie genre, and we chose to ask this because we wanted to find out what things most represent the indie genre. For example, the costumes, the settings, the instruments etc.
What was your favourite shot during the music video?
We were interested to know which part of our filming was most successful so we asked which shot everyone preferred. If there was a specific shot which many people liked most, then that would give us a good idea of what was the most successful part of our music video.
The next questions have answers on a scale. Mostly giving answers on a scale of 1 – 5 (5 being the highest) or ‘Yes’ and ‘No’, so that people can rate certain aspects of our video giving their own opinion.
Did you enjoy the music video?
We felt it was necessary to ask people to what extent they enjoyed our music video because it would gives us an opportunity to compare and evaluate the answers that different types of people give. For example, we would expect those from a younger audience and who are into the same type of music to give higher scores than the people that wouldn’t normally listen to indie music. Our results showed that the people who answered ‘Yes’ for the nest question, (saying that they listen to indie music) were the people who scored higher for this question, and this shows that we were able to appeal to ‘indie kids’ with our music video. When calculating the average result for this question it came out as ‘4’ which was a very encouraging result.
Is this the kind of music you usually listen to?
For this question, the answers were either ‘Yes’, ‘No’ or ‘Sometimes’. This is similar to the above question; we were expecting the people who gave high answers to this question to also give high answers to the one before. As a result, this is what happened, because overall, most of the answers were ‘yes’ for the people who gave high scores in the question above. And for the people that said ‘No’ or ‘Sometimes’ on average, gave lower marks.
How would you rate the camera skills?
How would you rate the editing skills?
We asked both these questions because we wanted to know how successful our skills were when creating out product. We were interesting to know if people thought that we could improve on any of these skills because then this would help us when using a camera or editing and give us ideas of how well we did. The average score for our camera skills was 3.5 and the result for our editing was 4.
Does the video promote the band well?
Most of the results we got back said that our video did promote the band well, which was promising because this is what we were trying to achieve.
Did it hold your attention?
We wanted to ask this question to see which groups of people would be more attracted to our video and we found that the people from age 16-18 gave the highest scores than the older audience. This may be because the actors in the video are also between that age group, therefore it relates to them more, which is what we tried to achieve. The average mark for the question was a score of 4.
What story does it tell?
The story we tried to tell within our music video was about the band on tour, which shows them enjoying life and travelling during summer. We wanted to create a sense of happiness and freedom. So we asked people what they thought the music video was all about, which would show us how successful we were. There were some positive answers such as: “Touring, summer, and festivals” and “life of a band” which was exactly what we hoped to show. However some people weren’t sure on how to answer the question, and one answer we got back was “Not sure, there are lots of things happening at once”. This answer is true, because we have created a montage of lots different things, which we hoped created a narrative structure, although some people this was not obvious to.
Can you suggest anything to improve?
6 people said that there was nothing we needed to improve when answering our questionnaire, and for the people that suggested things we could improve on, included answers like the stillness of the camera during some of the shots, and a few people suggested that we created more of a storyline.
Do you think the music video looks professional?
The majority of people who answered this question suggested that our music video did look professional. Obviously, there are reasons why it could be improved to look more like a real product because we didn’t have all the advanced equipment to make look at its best standard. For the people who said some parts of it didn’t look professional gave answers such as “some parts do” or “It looks as professional as I would expect”. Which are fair answers considering this is the first time we have made a music video for a unsigned band.
Would this music video persuade you to listen to more of the band’s music?
This question is quite important, as our aim for this project was to promote the band that we selected to create a music video, digipack and advertisement for. 13 of our participants said agreed that it does persuade them to listen to more of their music and 7 of them said that it doesn’t. Even though there were a few people who said ‘No’, the fact that more people agreed, means that we like to consider our music video a successful product.
We decided to create a short video which involved some of our friends answering a couple of questions from the questionnaire. We thought this would be an exciting way of presenting our audience feedback, because it is more intimate and personal, and is interesting to see how people would react to our questions when asked in person. As our target audience is between the ages of 16 – 25, we thought that it would be a good opportunity to ask people at our sixth form what their own opinions were. Also, if we can get to see them on video, it shows what they wear and gives us a slight idea of what personality they have. When asking our friends, we found that the people, who listened to indie/rock music, had the most to say, which showed how it meant more to them than those who didn’t.
We also asked them on a scale of 1-5 (5 being the highest) to what extent our music video held their attention. The results we got when filming this short video were that 1 person said ‘3’, 7 people said ‘4’ and 6 people said ‘5’. This showed that the majority of our friends that watched our video were interested throughout the video, and this means that we were successful at appealing to the target audience we wanted to.
To get even more information back from as many people as possible, we posted an email thread to some of our Facebook contacts with a link to our video on it. These were some of the comments we got back, once they had viewed the music video.
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