When I Was A Youngster - Rizzle Kicks

Rizzle Kicks create a pop/hip-hop type genre. Although the genre isn't the same as the genre of music I am using in my own project, the music video 'When I Was A Youngster' uses many methods and techniques that will be useful to me when shooting and editing my video. The genre of the music is portrayed through the movement of the camera. The genre of the music is portrayed through the movement of the camera. The movement is kept constant and quite bouncy, which reflects upon the beat of the music.

Also, the mise en scene plays quite an important part to the type of music in the video. The shots are all very colourful which adds to the genre of pop, and creates a happy and wild atmosphere. One of the scenes is shot in a playground which represents “youngsters”. The video also often cuts to shots of the band playing on a play station, or one of them holding up a teddy in front of their face which also adds to the theme of the video.

The camera is almost constantly moving. It uses tracking and panning shots to follow the two members of the band. This is one of the methods that I will include in my own video. I would like to film the band members using many tracking shots to keep the pace of the camera moving with the music. At the time 2:16 onwards, the camera is hand-held, which creates a shaky effect while tracking the characters in the shot. The filming is also at a low angle at this point. This represents childhood because it is as if the viewer is watching through the eyes of an infant. Also, the shaking of the camera could suggest a sense of play, which adds to the theme of youth in the video.

One aspect of Goodwin's music video theory was how the lyrics of the track relate to the visuals in the music video. This method has been used throughout Rizzle Kick's videos by the use of camera angles, and also costumes. Towards the beginning one of the video, the singer is dressed in an astronaut's outfit which represents something that a child might like to be when they are older. Then immediatley after there is a shot of the other singer dressed as a fireman, which is also a typical idol that boys could look up to as youngsters.

These shots and costuming relates directly to the title of the song "When I Was A Younster" which is also repeated in the lyrics throughout the music track. In addition to this, at the beginning of the vide the lyrics are "I never thought today, I'd be what I am". This suggests that the song itself relates to The Rizzle Kicks who have recently become successful, and the close up shots of their faces help the viewers to put theirselves into the band's position. It is as if they are telling us a story of their life through the music. The panning and tracking of the camera also helps to do this as it is constantly following theire every movement. It represents them as the main characters and focuses on them and only them.

The storyline of this music video is of the band reminiscing over their childhood, and throughout the video they are almost re-living the these moments. It gives the viewers an insight to their lifestyle through the use of shots including things they like to do in their everyday life.

The target audience for this music video would be from the ages of 14-25. This age group can relate to the lyrics of the song because they may be at the point in their livesas students when they are realising that they are not going to achieve the aspirations they once had when they were children. The video includes performing, therefore lives up to the audience's expectations of a typical music video. The audience are at a similar age to the Rizzle Kicks, which means they may find it easier to connect to the video itself due to similar likes and dislikes, because the audience are likely to be of the same style/tribe to the Rizzle Kicks. This would include people who listen to pop/hip-hop music, and who wear colourful  T-shirts, caps and tight trousers or jeans.